If there is any indication that Canadians love a chance to win stuff, it's Tim Horton's roll up the rim to win time. I made a resolution this year to buy less coffee from the coffee shop and drink more tea, or at least drink the crappy coffee we brew at work. But come on, a 1 in a million chance to win free coffee or maybe a donut? Count me in!!
It's funny how it works, you can sell the same product day in and day out and people will buy it, but you give people a chance to win something too and they'll buy 2 or even 3 times as much. It must be something that's pre programmed into our brains as human beings. We just love the opportunity to win, no matter what it is. The prize could be a bag of horse manure and we'd still wanna see if we could win it.
It's odd how that works. And of course I'm writing this while sipping coffee out of a roll up the rim to win cup, drinking just a bit faster than usual so I can see if I won anything.
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